Focused Practice Workshop for Accountants

Recording of the 3-week Focused Practice Workshop by Hector Garcia, CPA

You will learn the following three strategic skills to have a focused practice in 2021:

• Week 1: Communicating your expertise
  By developing a Unique Position Statement to clearly communicate to your target client what your speciality is and why you are perfectly positioned to create value for them.
• Week 2: Understanding what the client's value
  Learn how to have a value conversation, learning the advisory opportunities, and using your pricing strategy as a tool to get the clients you want and deliver all the value you have the potential to deliver.
• Week 3: Streamline your services
  By productizing your most common services through development of a “product” version of your service with a clear and specific job to be done; use it to get clients “in the door” quickly to convert them to recurring/subscription service.

This workshop is a compendium of my personal experiences as a practitioner and key learnings from these books (which are your "homework" to road after the program ends):

• Tim Williams: Positioning for Professionals
• Blair Enns: Win Without Pitching Manifesto
• Donald Miller: Building a StoryBrand
• Seth Godin: Purple Cow
• Ron Baker: Implementing Value Pricing
• Rhondalynn-Korolak: Pricing Value
• Alan Weiss: Value-Based Fees
• Tien Tzou: Subscribed
• John Warillow: The Automatic Customer
• Joseph Pine: The Experience Economy
• Clayton Christiansen: Competing Against Luck
• David C. Baker: The Business of Expertise