Focused Practice Workshop for Accountants

a Workshop on Positioning, Pricing, and Productizing for Accounting Professionals

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Recording of the 3-week Focused Practice Workshop by Hector Garcia, CPA

You will learn the following three strategic skills to have a focused practice in 2021:

  • Week 1: Communicating your expertise
    By developing a Unique Position Statement to clearly communicate to your target client what your speciality is and why you are perfectly positioned to create value for them.
  • Week 2: Understanding what the client's value
    Learn how to have a value conversation, learning the advisory opportunities, and using your pricing strategy as a tool to get the clients you want and deliver all the value you have the potential to deliver.
  • Week 3: Streamline your services
    By productizing your most common services through development of a “product” version of your service with a clear and specific job to be done; use it to get clients “in the door” quickly to convert them to recurring/subscription service.


This workshop is a compendium of my personal experiences as a practitioner and key learnings from these books (which are your "homework" to road after the program ends):

  • Tim Williams: Positioning for Professionals
  • Blair Enns: Win Without Pitching Manifesto
  • Donald Miller: Building a StoryBrand
  • Seth Godin: Purple Cow
  • Ron Baker: Implementing Value Pricing
  • Rhondalynn-Korolak: Pricing Value
  • Alan Weiss: Value-Based Fees
  • Tien Tzou: Subscribed
  • John Warillow: The Automatic Customer
  • Joseph Pine: The Experience Economy
  • Clayton Christiansen: Competing Against Luck
  • David C. Baker: The Business of Expertise



Your Instructor


Hector Garcia, CPA
Hector Garcia, CPA

Courses Included with Purchase



Creating Options & Packages for your Accounting Services with VALUE PRICING
Learn how to create more value for your customers, price according to value, and only attract customers that WANT to pay for that value.
Hector Garcia, CPA
$250

Original Price: $250


Frequently Asked Questions


What if I am unhappy with the workshop?
If you are unhappy with the course, you can cancel before December 7th and get 66% refund (which is the prorated amount to 2 of 3 weeks)

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