Focused Practice Workshop for Accountants

a Workshop on Positioning, Pricing, and Productizing for Accounting Professionals

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Recording of the 3-week Focused Practice Workshop by Hector Garcia, CPA

You will learn the following three strategic skills to have a focused practice in 2021:

  • Week 1: Communicating your expertise
    By developing a Unique Position Statement to clearly communicate to your target client what your speciality is and why you are perfectly positioned to create value for them.
  • Week 2: Understanding what the client's value
    Learn how to have a value conversation, learning the advisory opportunities, and using your pricing strategy as a tool to get the clients you want and deliver all the value you have the potential to deliver.
  • Week 3: Streamline your services
    By productizing your most common services through development of a “product” version of your service with a clear and specific job to be done; use it to get clients “in the door” quickly to convert them to recurring/subscription service.

This workshop is a compendium of my personal experiences as a practitioner and key learnings from these books (which are your "homework" to road after the program ends):

  • Tim Williams: Positioning for Professionals
  • Blair Enns: Win Without Pitching Manifesto
  • Donald Miller: Building a StoryBrand
  • Seth Godin: Purple Cow
  • Ron Baker: Implementing Value Pricing
  • Rhondalynn-Korolak: Pricing Value
  • Alan Weiss: Value-Based Fees
  • Tien Tzou: Subscribed
  • John Warillow: The Automatic Customer
  • Joseph Pine: The Experience Economy
  • Clayton Christiansen: Competing Against Luck
  • David C. Baker: The Business of Expertise

Your Instructor

Hector Garcia, CPA
Hector Garcia, CPA

Frequently Asked Questions

What if I am unhappy with the workshop?
If you are unhappy with the course, you can cancel before December 7th and get 66% refund (which is the prorated amount to 2 of 3 weeks)

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